H2O AUDIO

Founded in 2003 in San Diego, California, H2O Audio is a family-owned company that creates products that give water-based sports nothing less than an exceptional audio experience. BONE CONDUCTION HEADPHONES DESIGNED WITH PURPOSE. To help increase brand awareness, education and sales for H2O Audio, we helped develop and execute an influencer marketing campaign coupled with a small social media posting strategy to leverage the content we were gathering - sharing content twice a week on Instagram and Facebook.

GOAL:

Increase brand awareness, engagement, and affiliate sales by partnering with micro-influencers to promote waterproof headphones that could be used in the swimming, running, cycling, triathlon, and winter sports space.

EXECUTION:

• Developed an Influencer Marketing Strategy

• Set Up an Affiliate Program

• Created Influencer Contracts

• Managed Pitches + Negotiation

• Coordinated Shipping & Tracking

• Reviewed Content (*Ensured Partners Completed All Deliverables + Followed FTC Guidelines)

• Collected Content to Reshare on Social Media

• Processed Payments

• Reported On Campaign Results

THE RESULTS:

• 50+ Partnerships- Partnered with over 50 influencers in the swimming, biking, running, and winter sports verticals -- ranging from local run club leaders to kite surfers to Olympic athletes.

• $13K+ Affiliate Sales- The program generated 50 affiliates, $13,301 in sales, and 388 Clicks.

• 6.64M Engagements- 45+ tagged posts from influencers sharing their experience with H20 Audio resulting in over 6.64M engagements since the program launched.

• 264% Increase in Traffic- Influencer efforts were focused on Instagram where traffic reached nearly 3K visits (a 264% increase YOY).